04 Oct SEO Strategy for Startup: How to Win In 2022

Introduction

SEO Strategy for Startup – SEO remains a viable channel for startups heading into 2021. Please make no mistake, though. It’s getting harder. In this guide, I will detail exactly how your startup can build a foundation for long-term SEO success.

The apparent “SEO experts” told digital marketers that they wanted large volumes of content and backlinks to succeed. While some of that is true, it’s an oversimplification of how modern SEO works. You can’t just extract tons and tons of content and expect to win. Search engine optimization is more surgical than ever, which means quality is more important than quantity.

Don’t you believe me? It is the exact SEO process I’m using to increase organic traffic in Nextiva (we are a business VoIP system with superpowers). Here’s a snapshot of our organic keyword growth to show that this works if you follow the process:

Golden Roles SEO Strategy For Startup

These are the top ten rules you necessity follow to see success for your startup’s SEO strategy.

Set Your SEO Goal line (& Be Realistic about the Results)

The so-called “SEO experts” told digital dealers that they needed large volumes of content and backlinks to succeed. While some of that is true, it’s an oversimplification of how modern SEO works. You can’t mine tons and tons of content and expect to win. Search engine optimization is more surgical than ever, which means quality is more important than quantity.

Don’t you believe me? It is the exact SEO process I’m using to increase organic traffic in Nextiva (we are a business VoIP system with superpowers). Here’s a snapshot of our organic keyword growth to show that this works if you follow the process:

My last tip about this is don’t spend too much time forecasting SEO or predicting how much organic search traffic you should be getting. Remember, you are a small business, and you cannot afford not to be an executor. It is better to experiment and learn by doing. Get in the trenches and make something happen!

Create A Basic Measurement System For SEO Strategy for Startup

Determine which metrics you should measure and how and why. Build a strategy about these metrics, but don’t go too crazy. You don’t need anything too sophisticated or too complicated.

Then perform critical actions such as:

You can Set up Google Analytics and Google Search Console.

Integrate your CRM and marketing automation with lead capture sources.

Do additional research: SEO Strategy for Startup

• AARR Pirate Metrics for SaaS
• How to use Google Analytics to improve SEO performance
• 10 KPIs to track your SEO performance and get better results and also
• The six marketing metrics that most interest your CEO

Prioritize Content Opportunities for SEO Strategy for Startup

You can prioritize content and keywords using different criteria, such as high search volume, low difficulty, substantial CTR opportunity, and high relevance.

It would help if you also supposed in “how-to”-style searches, as this usually reflects highly actionable content that will teach your target audience how to do something tactical and naturally win free backlinks.

For example, this guide I produced aimed at “how to become a composer” won a natural backlink from newsweek.com – a 90 DR. website!

Build Backlinks and Get Influencer Amplification

Link creation can be a problem, but here’s an easy way to create backlinks in a particular and cost-effective manner.

Some of my best SEO tips for buying great backlinks: SEO Strategy for Startup

• NEVER pay for backlinks.
• Find your brand name, domain name, and founder/executive names for unlinked brand mentions.
• Find relevant directories and summary articles, and make sure your site is mentioned and linked there.
• Find out where and how your entrants are getting backlinks, then get similar backlinks from those sites. Just make sure they’re high quality.
• Do interviews and get influencers involved. And also
• Don’t waste time sending thousands of cold emails to acquire high-volume links

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