03 Oct New Age Marketing- How to Usage It to Your Benefit
Table of Contents
New Age Marketing – The intention was to boost the brand name and create mass awareness. Although the intent remains the same, today, the means have changed. Print, television, and outdoor advertising are not the only mediums that describe the success of a marketing movement, but radio, social media, and digital ads and videos have come a long way, and today They are the main media.
Traditional Marketing vs New Age Marketing
Back then; now, even the customer wants and expects a more personalized approach and one-on-one interactions with the brand. A few years ago, nobody knew the people behind a brand. Today all thanks to the reach of social networks, we know them, and platforms like LinkedIn and Twitter allow us to interact with most of the older people in the brand.
Marketers can now filter their audience and reach a targeted segment with new-age marketing instead of the enormous spillover effects of traditional ways. This approach has brought the main change.
The New Era Of Marketing – New Age Marketing
Campaign design and success depend on how well you know your TG. Understanding the customer, where they congregate and what builds their trust are the best marketing tools one can have.
Marketers today think of campaigns around buyers’ needs, and personalization and customer satisfaction are the keys to generating ROI from their marketing campaigns.
Once you understand your TG, try these marketing tips for a successful campaign.
Gone are the days when brands communicated only their USPs, blindly produced content and waited for it to generate leads. Today, customer-facing content is king. Knowing precisely what the customer is looking for in terms of product features or addressing the problems the customer is facing through problem-solving content, the content should be derived from the customer’s needs. Although content marketing measures are fewer and fewer, effective content marketing costs approximately 62% less than traditional marketing tools and generates up to 3 times more leads.
Social Networks For Interaction
While content marketing sparks the GM conversation and marketing automation takes it to another level, social media perpetuates it. Know which stage your TG uses and speak their language. For example, Twitter is for quick responses; don’t offer to download an ebook on Twitter. Facebook and YouTube are countless for videos, while Instagram is very effective for product display and marketing campaigns.
Direct Mail – New Age Marketing
In earlier days, direct mail just meant bombarding your inbox with emails, but today direct mail is a well-thought-out campaign. Offer-based, feature-based, benefit-based, but something that strikes a chord with the TG and forces him to open the mail. A good DM campaign is highly appreciated and has successfully succeeded in eCommerce and real estate businesses.
Traditional marketing movements focused on a broad message don’t play well with the audience these days. Speak to them in their language and propose solutions to their problems, and they will be ready to believe in the brand.
So to conclude, all these tips work well only if you know your consumer well; hence customer study is the essential aspect of new age marketing.