04 Oct Few Trends in Digital Marketing in 2020
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No substance what your industry is or what products and services you offer, digital marketing trends can’t ignore. Not so long ago, businesses needed little more than a website and a Facebook page, but now the digital landscape is evolving so rapidly that it’s hard to keep up.
For now, there aren’t many successful businesses without an online presence. By 2020, new technologies and tools will come to the fore, forcing retailers to adapt to keep their organizations on top.
After all, digital Darwinism is a relentless reality. If you don’t adjust, you’ll probably fall behind. Read on to discover digital marketing trends that will be ready in 2020.
Digital Marketing Trends – Facebook May Be Peaking. Really.
Facebook is no longer the hub in the world of social media. Giving to Forbes, 41% of its users are older than 65. While it’s no longer struggling, it’s clear that Facebook is losing ground with young people, who prefer the more visual and interactive skills offered by Instagram, Snapchat and rising star TikTok.
Later the data breach scandal in 2018, Facebook lost significant credibility. Many people are increasingly frustrated and resentful with the proliferation of fake news, political propaganda and cyberbullying on the platform. The once-dominant force continues to fall in popularity with younger demographics, with TechCrunch speculating that Facebook may be dead to Generation Z.
Future digital marketers want to look at who their target market may be because Facebook may be inadequate for some campaigns, mainly as it follows the downward trend with younger people. Facebook remains massive, and many Americans continue to register with it. Still, marketers should be more cautious about who they try to connect with and ensure their goal audience is still on Facebook. If not, you could be worsening your marketing budget and heading to the wrong social media platform.
Digital Marketing Trends – Instagram Is A Hit With The Kids
Instagram’s meteoric rise has already surpassed one billion users, an impressive achievement. That means it’s one of the fastest growing social media platforms, and, perhaps most highly, much of its user base is the coveted earlier demographic, especially those under 30. Facebook is losing much of that cohort, owing to its reputation as a social-media platform for “old people.”
One potential problem marketers should be aware of is that Instagram recently removed the “like” feature from the platform. Many influencers have expressed concern about this measure; therefore, companies should be very attentive to the impact this will have in 2020. While it could increase the quality of content. Many users can step away from the platform in search of vanity metrics elsewhere.
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Digital Marketing Trends – Voice Communication Stays Upward
Thanks to Siri, Google, Alexa, and a swarm of other ‘smart’ plans, verbal communication with the devices continues to increase. The real lesson for us is that the public likes to talk, and that’s a preferred way to interact. And now, machines are catching up to how people want to look, buy and discover new things.
However, this presents some interesting challenges. Performing a voice search, for example, is very different from writing a query, especially in the results. When a person behaviours a text-based search, the screen displays results page by page. But when someone asks a device to perform a search and responds verbally, it may only give a few options and often provides only one opportunity.
We’ve said it once about voice searching, and we’ll repeat it:
Adopting a voice search strategy is about maintaining relevance and creating a unique and optimized customer experience that fosters relationships and promotes brand loyalty.
Marketers looking for voice search users should remember to types in a conversational tone. Using keywords that people will talk to instead of typing. It will help you get the coveted zero position or snippets highlighted in Google.
As you can get, things are moving fast in digital marketing. By 2020, AI technology, video, voice search and interactive content will be among the top trends. It is no time for a business to sit still, as today’s younger demographic and more tech-savvy consumers want brands to connect with them in new and exciting ways. That makes the customer journey more accessible and enjoyable.